Rite Studios

When this client approached us to start a boutique sports studio for rhythm-based cycling classes, we took cues from both the clubbing scene and religious rituals to build a bold brand that truly excites and brings people together. Meet Rite. I was responsible to translate the concept of strobo photography into real images

Client: Rite
Agency: ©WeWantMore

Photography, post production

While we mainly know stroboscopic flash photography from the clubbing scene, it was actually a scientific invention to register movement. We used this technique to create visuals of people spinning. It serves as an abstract graphic language to capture the rhythm and motion of the Rite cycling classes.

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