Client: Diversity Charter
Agency: ©The Odd Bunch
Agency: ©The Odd Bunch
Branding, Brandbook, Advertising system
Diversity Charter
Diversity Charter Belgium allows all Belgian organizations, both private and public, to initiate, enhance, and advocate for inclusive practices in the workplace, regardless of their profit motives. This fundamental purpose required a distinctive brand identity. For this branding project, The ODD bunch developed a visual identity, established a tone of voice, and designed an advertising system.