Gatsu Gatsu

A Brussels noodle takeaway caoncept like no other. This project started with a serious challenge, the location was an extremely narrow building. But this sparked our imagination. We were inspired by asian alleys and moodboards from the movie blade runner. Those images are often crowded alleys full of neon signs, lightboxes and overhanging wires. The concept was born: wok alley. Since we created a whole graphic world for this project, there where a lot of assets to create: The many illustrations were used on neons, lightboxes, menus, undertrays, boxes, bags, chopsticks, … Even the railings have a custom noodle pattern. It was a lot of work, but the result is a unique project that stands out in the neighbourhood and is running strong.

Client: Gatsu-Gatsu
Agency: ©WeWantMore
Branding, Illustrations, interior brand integrations
The noodles got physical and were used to form semi transparent closures resulting in a nice play of shadows.




Everything comes together


Our identity took reference from the weird and crazy visuals in Asia, as well as the contradictions and overload of information, even some tongue in cheek humor when it comes to sound in language. We did however curate our wild inspiration by applying it all to a strict canvas of samurai red and traditional asiatic blue.


"Chop chop and come on over to
Brussels newest wokspot and live
the emergence for yourself"








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